CATRIONA GROVES (Operations Director)

A UK native, Catriona worked for many years in the international television industry in London, collaborating with broadcasters and television and film production companies all over the world, primarily those in Europe, Asia and the United States. In 2005 she relocated to Barcelona with her family where she continued to work within the media industry before becoming a freelance marketer, specialising in market analysis. In 2017 she co-founded FiG Communications, a marketing, communications and creative agency, with fellow 4Voices co-founder Carrie Frais.

Catriona has a Master’s in Mathematics from Cambridge University and speaks both Spanish and Catalan. She is also involved with the Barcelona theatre and events management scene, recently stage managing a sell-out original musical.